Product Catalogue 2024
Client Overview: The client is a forward-thinking company specializing in 360-degree biodegradable and eco-friendly cleaning solutions tailored for the Indian market. They sought a product catalogue that blends advanced science with a friendly and approachable design, ensuring clarity and engagement.
Challenge
Consistency: Ensure uniformity in product presentation across the catalogue.
High-Quality Imagery: Achieve professional-quality visuals for product photography.
Design Aesthetics: Incorporate a playful and friendly color palette while maintaining the brand’s advanced scientific identity.
Solution
3D Product Modeling and Rendering: To maintain uniformity and high quality, I utilized 3D modeling and rendering for all product visuals. This approach allowed me to present each product with consistent lighting, angles, and quality. 3D modeling provided the flexibility to showcase products in various scenarios and color options, aligning with the client’s request for a friendly and engaging presentation.
Color Palette and Design: We developed a vibrant yet sophisticated color palette, integrating shades that reflect the eco-friendly nature of the products while maintaining a professional look. Each product was assigned a unique color and design element to differentiate it clearly while ensuring the overall design remained cohesive and visually appealing.
Layout and Presentation: The catalogue layout was crafted to be simple and intuitive, making it easy for readers to find information and understand product benefits. We employed a mix of playful graphics and clean typography to balance the scientific aspect of the products with an approachable design.
